I. INFORMATION WE MAY COLLECT
Such as your name, mailing address, email address, phone number, and other contact details.
Business Relationship Data
Information about products, treatments, and health conditions that are of interest to you.
Purchase history, inquiries, and review or consideration history.
Financial Account Data
Credit card number, bank account information, or other payment information.
Geolocation data, which may be transmitted to us by your smart phone or other location-aware devices.
Usage Data and Activity
When you access the Website, in addition to contact information that you may provide, the Company may collect information about how you use New West Dental Ceramics websites and mobile applications. When you request a page from the Website, our servers may log your IP address and certain other information, such as browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. Some of this data may personally identify you. However, some of this data may be collected in the aggregate and does not identify you, relate to you, and is not reasonably capable of being associated with you.
Cookies and Other Tracking Devices
The Company may store cookies (e.g., locally stored objects) on your computer’s hard drive when you use the Website. These devices are used to help us speed up your future activities or to improve your experience by remembering the information that you have already provided to us. Third parties operating on behalf of the Company and/or its affiliates may also use these devices to provide us with information regarding the use of the Website.
- Website Operation. Cookies help us run our site securely and enable basic functions like page navigation.
- Functional Cookies. Cookies help us identify trusted web traffic and control data collection when there is high traffic on our site.
- Performance and Analytics. Cookies help us analyze how you interact with our site. This enables us to monitor and improve our site performance, services, and your experience.
- Advertisements. Cookies allow us to deliver advertisements that are meaningful to you.
If you wish to prevent cookies from tracking your activity on our website or visits across multiple websites, you can set your browser to block certain cookies or notify you when a cookie is set. If you block cookies, certain features on our website may not work. For more information on how you can customize your browser’s cookie setting, please visit the link to your web browser below:
You may opt-out of interest-based advertising in general by visiting the Digital Advertising Alliance’s or Network Advertising Initiative’s websites. We are not responsible for the completeness, effectiveness, or accuracy of any third party opt-out options or programs.
Social Media Plugins
This website uses social media plugins (e.g., the Facebook “Like” button, “Share to Twitter” button) to enable you to easily share information with others. When you visit our website, the operator of the plugin can place a cookie on your computer, enabling that operator to recognize individuals who have previously visited our site. If you are logged into the social media website (e.g., Facebook, Twitter) while browsing on our website, the plugins allow that social media websites to share data about your activities on our website with other users of their social media website. For example, Facebook Social Plugins allow Facebook to show your likes and comments on our pages to your Facebook friends. Facebook Social Plugins also allow you to see your friends’ Facebook activity on our website. We do not control any of the content from the social media plugins. For more information about plugins from other social media websites, you should refer to those sites’ privacy and data sharing statements.
II. HOW WE USE AND SHARE THE INFORMATION COLLECTED
We may use information collected from you in the following ways:
- We may use your Personal Information in order to communicate with you about our products and services and those of our subsidiaries, affiliates, parent companies and third-party partners.
- In the event of a sale, merger, consolidation, change in control, transfer of substantial assets, reorganization, or liquidation, we may transfer, sell, or assign to third parties information concerning your relationship with us, including, without limitation, personally identifiable information that you provide and other information concerning your relationship with us.
- We may transfer your Personal Information to third parties for the performance of services provided to us, including third party providers of services related to the operation and management of the Website, or in connection with the administration and support of the activities noted above.
- We may disclose your Personal Information if permitted by law or required to do so by law or where we believe such action is necessary in order to protect or defend our interests or the interests of our customers or users of the Website.
Our policies and procedures limit access to Personal Information to those with a business reason to know such information. We have put in place reasonable procedures to safeguard the information we collect. However, due to the open communication nature of the Internet, we cannot represent, warrant, or guarantee that communications between you and us, or Personal Information stored on our servers, will be free from unauthorized access by third parties, loss, misuse, or alterations.
III. THIRD-PARTY WEBSITES
IV. CHILDREN’S PRIVACY
Our Website is intended for users who are 13 years or older. We do not knowingly collect information from children under 13 years old. If you are a parent or legal guardian and think your child under 13 has given us information, you can call us at 1-888-530-1066 or email us at firstname.lastname@example.org. If we learn that we have collected the information of a child under 13, we will delete such information from our records.
V. YOUR CALIFORNIA PRIVACY RIGHTS
If you are a California resident, you may have additional privacy rights. For a complete discussion of such rights, please see Your California Rights.
VI. LOCATED IN THE UNITED STATES
The laws and regulations in different countries impose requirements on the Internet and data protection. The servers that make the Website available worldwide are located in the USA. All matters relating to the Website are governed by the laws of the State of California. Please note that any information you provide will be transferred directly to the USA, and by using the Website or providing us your Personal Information, you authorize this transfer.
We will continue to review and revise our privacy practices and policies as our technology, services, and use of data evolves. We will not retroactively use or share data in a manner that is materially different from this policy without first providing you notice. This Notice is reviewed and updated annually and we will use reasonable means to inform you of any changes.
VIII. CONTACT INFORMATION
IX. EFFECTIVE DATE OF POLICY
Your California Rights
If you are a California resident, you may have rights to the information we collect that identifies, describes, or is reasonably capable of being associated with you (“Personal Information”). The rights you have depend on whether:
- You are a dental patient and we collected your information directly from your dental provider;
- You are a representative of one of our business partners and we collected your Personal Information in a business transaction; or
- You are not a patient or representative of a business partner and we collected your Personal Information.
Dental Patient Information.
As a provider of dental lab products and services, we do not sell products or provide services directly to patients. Instead, we receive patient data directly from dental providers in the course of providing our products and services to the dental providers. To the extent you are a dental patient and we received your information from your dental provider, you do not currently have rights under CCPA. Your dental provider may be required to provide you certain privacy rights under federal and state law. If you would like a copy of your privacy rights under federal and state law, please contact your dental provider directly. You may also contact us at email@example.com with any questions.
Dental Providers or Other Business Partner Personal Information.
New West collects Personal Information from dentists, their representatives, and other business partners as part of a business-to-business transaction. This means that we collect Personal Information from employees, owners, directors, officers, and contractors of dental providers or other business partners when we are doing business. To the extent you are an individual providing New West Personal Information in a business-to-business transaction, you do not currently have rights under CCPA.
Effective January 1, 2021, you may have the right to request additional information from New West about your Personal Information. New West will update its notice related to such rights when they become available.
Personal Information That is Not Patient or Business Partner Information.
The Personal Information we collect other than dental patient information or business partner Personal Information, includes personal identifiers, geolocation data, and internet or network activity data. We collect this information directly from visitors of our website and use it to analyze site traffic, optimize site performance, and improve our services. We may share this information with service providers who help us give you a better user experience.
In addition, we may collect Personal Information like your name and contact information if you submit a complaint or a question about any of our products. We collect this information to review the functionality and quality of our products and we may share this information with public authorities or regulatory bodies, such as the Food and Drug Administration, in compliance with applicable laws.
To the extent we collect your Personal Information outside of a dental patient relationship or business-to-business transaction, you may have the following additional rights over your Personal Information.
Requesting More Information.
You may have the right to request information about how we have treated your Personal Information in the past 12 months including:
- The categories of Personal Information we collected;
- The categories of sources from which we collected that information;
- Our business or commercial purpose for collecting that information;
- The categories of third parties with whom we shared that information; and
- The specific pieces of Personal Information we collected about you.
You may also have the right to receive a copy of the Personal Information collected about you in the past 12 months.
You may have the right to request that we delete the Personal Information we have collected about you. Not all requests to delete can be fulfilled. If we are unable to comply with your request, we will provide a response explaining why your data cannot be deleted.
Exercising Your Rights.
If you want to exercise any of these rights, you may contact us at:
For all requests submitted via email, please clearly state that the request is related to “Your California Privacy Rights” and provide your name, mailing address, and phone number where you may be reached.
Before we can respond to your request, we must first verify your identity using your Personal Information. If we are unable to verify your identity after a good faith attempt, we may deny the request and, if so, will explain the basis for the denial.
Designating an Authorized Agent.
You may designate someone to submit requests and act on your behalf (an “Authorized Agent”). To do so, you must provide us with written permission to allow your Authorized Agent to act on your behalf.
Third-Party Marketing and Selling.
We do not provide your information to third parties for their direct marketing purposes. We also do not sell or intend to sell your Personal Information to third parties.
Do Not Track.
We may collect information about your usage and activity through cookies. Some web browsers or smartphones have the ability to set “Do Not Track” requests to block user activity from being tracked across web pages or devices. Our site does not recognize “Do Not Track” browser signals.
We Will Not Discriminate Against You.
We will not unlawfully discriminate against you for exercising any of these rights.
Changes to This Notice. We will continue to review and revise our privacy practices and policies as our technology, services, and use of data evolves. We will not retroactively use or share data in a manner that is materially different from this policy without first providing you notice. This Notice is reviewed and updated annually and we will use reasonable means to inform you of any changes.
How to Contact Us.
If you have questions or concerns regarding your information or your rights, please contact us at 1-888-530-1066 or email us at firstname.lastname@example.org.
Date last updated: 2/17/20